I Learned the Hard Way, So You Don’t Have To

When I started in the estate sale business, there was no roadmap. I made mistakes, lost money, and learned one exhausting sale at a time. Over the years, I built systems that actually worked: ways to price items so they sell quickly, marketing strategies that bring in crowds, and a contract that protects me from doing unpaid work.

This course is everything I wish I’d had when I was starting out — all the lessons, checklists, and real-world tools organized step-by-step so you can avoid the trial-and-error phase entirely.

What You’ll Learn

• How to stage and organize a home for maximum sales
• Pricing strategies that move items fast while maximizing profit
• Where to find (and how to pay) reliable helpers
• What to do with items that don’t sell
• Marketing that actually brings buyers — without wasted time or money
• Business management basics — from contracts to bookkeeping
• How to manage your time and stay efficient without getting bogged down in the weeds
• Insider pro tips you won’t find in free Facebook groups

Inside the Course

Preparing & Organizing the Home

Stage rooms, set up traffic flow, and make every space inviting.

Researching & Pricing

Research items, uncover hidden value, and set prices that attract buyers while still maximizing profit.

Staffing & Helpers

Recruit and manage reliable help so sale days run smoothly.

Handling Unsold Items

Practical strategies for donations, clean-outs, and liquidations.

Marketing That Works

Proven ways to get the right buyers through the door.

Time Management & Efficiency

Juggle moving parts, stay on schedule, and keep things moving forward — without getting bogged down in the weeds.

Business Management Basics

Contracts, client expectations, expenses, and bookkeeping that make you look professional.

Pro Tips & Real-World Lessons

Insider knowledge I’ve learned the hard way — now handed to you.

Why This Version of the Course Is Better Than Ever

• Fresh lessons, including updated marketing strategies
• My personal, field-tested estate sale contract
• A smoother learning experience on Teachable
• Lifetime access — including all future updates
  

Course Reviews

"My Background: I worked for a husband and wife company for about 8 years. They mostly did auctions online but besides that everything is the same as an estate sale. They are hugely successful in the business and taught me everything. I started my own company last August which offers both. 

1. The value for cost was fair. If I did not have the training I did I would have HAD to take the course. Like I said, the company who trained me is wildly successful over almost 40 years and your course was pretty much identical. 

2. The course was very easy to move through. It was very similar to the FL/GA transfer real estate study guide course I took by Pearson. 

3. It was everything I needed and expected. Estatesales.net changed everything for me once I discovered it a few months before we connected. It was a savior. I think you could really hammer that a little more. It is the most important part for me. Another thing is maybe discuss how to locate or create contracts. If I did not have some auctioneer friends to reach out to when I started I would have been in trouble. The process of decluttering, unpacking, and seeing what is there to sell is second nature to me by now. If I were new, the course did a good job of teaching but I think I would still be a little unsure. (Although that really takes experience to learn.) Maybe a few extra videos of what a sale looks like when it is done being cataloged but before the sale starts. (side note - I added this to the course because of his review!)

4. I thought that the course was a nice length. I enjoyed the short multiple lessons instead of long boring ones. It was very easy to stay focused between lessons. 

5. I learned quite a bit of new things. The contract section taught me quite a bit of options that I have never thought of before. I think this would fill many gaps for someone new to the business. Personally, I do not think the internet is super helpful in getting this information aside from possibly youtube. I also thought the section about payments was helpful because there are so many different options. Another part I found interesting was the section about deciding how big of a dollar amount is worth it. I thought I was the only one who paid attention to the average caliber of sales in my area.  

As a whole, I think this is just what someone needs to start an estate sale company.  

Eric

"I recently completed the My Jennarocity estate sale training as a beginner. I received a lot of helpful information, and all of my questions were answered. I feel much more confident moving forward—highly recommend!" - Aga

"I just finished the online estate sale training and loved it! Jenna did a great job putting that together! She’s a wealth of knowledge when it comes to this stuff! I highly recommend!" - Nicole, Prairie Pearls Estate Sales

"Thank you so much Jenna! I have learned a lot from your course and it has definitely answered a lot of my questions about the estate sale industry." - Sandiego Estate Sales