Pricing Strategies for Collectibles

Collectibles can be tricky and collections of items can be even trickier. There are a few tricks to help you sell collectibles, even ones that are no longer popular.PEZ dispensers, both in packaging and loose

The trick to selling any collectible item is to find the buyer who wants it. There are 2 main ways to do that: 1) have a great display and 2) label all pictures when posting on the internet, especially if you are using EstateSales.net. Put keywords in descriptions of the images and be as specific as possible. In the PEZ display above, I wrote "Pez; Pez Santa, Pez Garfield, Pez Star Wars" and on and on.

Star Wars Action Figures: Comm Tech collections, Flashback Photo, Freeze Frame Action Shot; Darth Vader, Luke Skywalker, Hans Solo, R2D2, C3PO, Darth Maul, Anakin Skywalker, Princess Leia, Emperor Palputine

Make the display as easy to see as possible. Sort items out so people can easily determine your system. In the Star Wars figurines in the image above, we sorted them according to the collection and their accessory for ease of searching.

When looking up the collection, see how collectors or resellers describe their items and what words they use. I kept seeing "non Kenner figurine" or "Original Kenner Figurine." What was Kenner? It was the original manufacturer of the Star Wars toy line. Kenner originals were worth more than the others, but the others still had value to fans who loved Star Wars.

To box or not to box? That is the question. This is sometimes trial and error. They display better out of the box, but you never know when someone might want the box. One thing I would have done differently with these Hallmark ornaments is remove the boxes and put them in a tub on the ground. If they wanted the box, they could find it and purchase it with the ornament. We also moved these ornaments from a tabletop to this shelf on day 2 because we realized they weren't eye-catching enough. The next day, we sold several more because people could see them better.

Dr. Suess

Baseball cards are tricky because chances are, you won't have any of high value to sell that are worth anything on their own. Before I priced, I took these into my local comic book/baseball card store and had them look it over. He showed me that he sold cards in a few ways....he would either sell them in sheets, sell them in clear packaging or sell them in paper as "mystery packs." This is how cards are usually sold from the store, so I mimicked that tactic at my sale. I priced each bundle at $4-$5. You'll also see numerous Nolan Ryan trading cards. Since I'm in Texas and a Nolan Ryan card is popular even if it's not valuable at all, I grouped those in packs of 10 and priced them at $10. I sold all these cards on the first day.

Misc. 90's nostalgia trading cards

At the same sale, there were several packs of random 90's nostalgia cards. We sure loved to make trading cards in the 90s! There were TGIF cards (Full House, Perfect Strangers), Disney, Batman Forever, Power Rangers. I knew people wouldn't buy them if they knew what they were, so I wrapped them all up and made them mystery packs. I knew people would spend a few dollars just to see what they might find and be OK with throwing the cards away later if they didn't like them. I sold all these on the first day as well.

If you can include your shoe in the pictures, evidently the items sell well (Just kidding!)

Don't be afraid to join Facebook groups during sales when you have a new collection you aren't familiar with. This will help you speak the collector lingo and help you learn how collectors like to buy pieces. It will also help you determine value and asking price.

The hardest part about pricing collectibles is not to set price based on your own personal taste and how much you like/dislike it. Additionally, don't price items based on how they've been valued in the past or how much time/money has been spent on collecting them. What matters is objective price in today's market.

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